Let's be honest: walking onto a car lot can feel a little intimidating. While you're trying to get a good deal, you don't want to come off as a jerk or pushy. At United Auto Sales of Utica, we talk to buyers every single day who have this exact worry, so we put together this guide to help you feel confident and prepared before you ever sit down at the negotiating table.
Remember that negotiation is a dialogue, not an opportunity to "win" against a salesperson. Once you know a few basic things, you'll see that most of the process is just a matter of knowing your stuff and asking good questions.
Do Your Homework Before You Walk In
The single biggest advantage you can have when learning how to negotiate a used car price is preparation. You need to do your homework before even stepping foot on the lot, so learn a bit about the make, model, and year you want. You can also check for similar listings such as used cars Yorkville NY and that should give you a good idea of the price of similar vehicles.
Always check the vehicle history report, if available. Mileage and the amount of time a car has been on the lot are also important. Haggle more if the dealer has had the car a couple of months (or more) rather than if they just got the car in.
Figuring Out How Much to Offer on a Used Car
This is the question everyone asks, and honestly, there's no single magic number. How much to offer on a used car depends on a couple of factors working together:
- Car's condition, mileage and maintenance history
- Lower than prices of comparable cars in the area
- Whether there are dealership incentives or end of month targets to reach
A rule of thumb for offers is to start just below your target number. This will allow room for you to negotiate. Don't go so low that the other side is offended and won't even consider moving in your direction. But a respectable offer backed up with real research is likely to be taken far more seriously than a number pulled out of thin air.
Let the Numbers Do the Talking
When you are ready to make an offer, have all your facts lined up. Mention if you found a similar car listed elsewhere with a lower price. Simply put, dealerships like it when you know what you're talking about, and it makes the process easier, quicker and less emotional for all parties involved. You're not talking about feelings anymore.
It can also help to separate the conversations and discuss the price of the car on its own. Once that's done, you can talk about trade in value and financing separately. An all-in-one number can mask a good or bad value for either of those items.
Know When to Pause
Sometimes the best negotiating tool you have is simply time. If the number is getting close, but you really need more, politely ask for time to consider it. Even a couple of minutes outside to collect yourself may give both you and the sellers a chance to re-evaluate, and salespeople know this, so you may be better off taking a break.
We're Here to Make It Easy
At the end of the day, we want you to drive away happy, not just today, but for years down the road. Our team would rather have an honest conversation about pricing than play games, because a customer who feels good about their purchase is a customer who comes back and tells their friends.
Frequently Asked Questions
It can help. If you know your financing terms beforehand, you can better determine your budget, and price negotiations are no longer related to financing.
Alternatively, if the dealer refuses the price, ask if that can be made up for in other areas, such as extended warranty, a better maintenance package, or a higher trade in value. If all else fails, it is perfectly acceptable to walk out and return.
Whenever you're ready, visit us at United Auto Sales of Utica or check us out online.
